John Gilger, Direct Response Copywriting

If you are looking for sales results instead of a song and dance…

Your Search Is Over!

Here are the most powerful methods ever devised to boost response to your sales messages... in the mail, in magazines, on the ‘net

— by John Gilger,
America’s "quiet copywriter"

Dear Financial Services Marketing Professional:

As surely as I know the sun will rise tomorrow, I know that...

Any letter, ad, or web page can be IMPROVED – tell a better story or press another emotional hot button, -- replaced by stronger, better, more persuasively responsive copy.

That's true for your direct mail packages.

It's true for your newspaper and magazine ads.

It's true for the Internet, radio, television, or any other medium.

And it's true about the sales messages you are running right now. They could be pulling in 50%, 100%, even 200% more inquiries, leads and sales.

Who am I to make such a promise?

Allow me to share my credentials —
as well as my best secrets for boosting your sales.

My name is John Gilger. I am a copywriter who "gets" financial services marketing, and I've spent the last 29 years writing and selling.

Selling life insurance and mutual fund investments as a CFP® before becoming a copywriter taught me the advantages of a well-written marketing message.
My passion has been collecting and learning how to apply every direct marketing secret I could find to help clients like you achieve stellar sales..

My career evolved into direct marketing about 13 years ago, modeling the work of Hall-of-Fame copywriters like Robert Collier, Bruce Barton, and John Caples, all of whom taught me a slew of tips and tricks for greatly improving almost any sales message, even the strong ones.

After them, I had the good fortune to study the work of a series of brilliant direct marketers, including Dan Kennedy, John Carlton, Clayton Makepeace, and Harlan Kilstein who taught me their battle-tested secrets for improving direct response campaigns in the mail, in print, and on the Internet.

Over the years, I've collected—like rare coins—the most persuasive techniques to use in the design of direct response message headlines, offers, and copy.

But rather than brag immodestly about the breakthrough promotions made possible with these techniques, let me share what others have said about my work....

The lead generation letter you wrote quadrupled my Universal Life sales.
Dale Wallace, Henderson, NV
"Great copy! You're in the same league as Jay Abraham, Gary Halbert, and Dan Kennedy."
—Rick Neiswonger, Asset Protection Group
Thanks for your fast turn-around and your patience with a difficult client.
-- Peter Feinstein, Higher Power Marketing

Come, share my obsession
for great sales copy.

Some writers lead a sadly unbalanced life — writing the same tired scripts about the same old products.

As a 21st century renaissance man, I’ve lived life to the fullest. I know people — their passions, their fears, and their dreams. Even that gnawing secret that ties their stomach in knots at three in the morning.

What this means to you is your sales message will be on target, talking to your prospects heart-to-heart. That’s the prime secret of persuasive financial services sales messages — having a wide range of experiences with people all around the world and being able to relate to them as individuals.

I truly love studying the greatest direct response ads of all time, perfecting the latest techniques from the psychology of persuasion, and then applying them to improve my clients’ advertising results. Like a chess master with thousands of winning opening gambits committed to memory, or a master salesperson with dozens of proven, effective closing strategies ready for any situation, I can tell you about dozens of advertising techniques that will explode the results of your sales messages by 50%—200% or more, both online and off.

For example, when I’m on your team, I'll share proven, results-pulling headlines, irresistible offers, and beguilingly persuasive copy that is working right now to set new sales records. These priceless, powerful ideas not only rake in hot leads on demand with remarkable effectiveness, but also make fortunes for smart marketers.

The best part is, they are reusable. Any of them can be re-used to set new sales records again and again every time you apply them — even to a different product, service, or market. Yet very few financial services marketers know about them, or when and how to use them for maximum results.

These are precisely the secrets I share with your marketing team.

Now, the sad reality: I can only share and apply these secrets that were so generously shared with me — these secrets of persuasion-in-print that have enriched so many people — with a few clients. I simply don’t have the time to work with every financial service marketer who calls me.

When I accept you as a direct marketing and copywriting client, these secrets become the heart of your sales messages...

And, speaking of the internet, we don’t stop there. As one of my clients,

You Get The Latest Secrets For Online Sales.

Think about this....

The internet is the world's greatest (and cheapest) sources of leads and clients today. It is also the fastest, easiest, and cheapest way to test your marketing messages. Just imagine what the old-time insurance greats like Clement Stone or Frank Boetcher could have done with this medium.

Think about this: without the expenses of postage or printing, you can instantly send your sales offer to hundreds of thousands, even millions, of interested prospects and customers. Now, I'm definitely NOT suggesting spam, but email marketing to qualified prospects everywhere who WANT to receive email about what you sell — they SIGN UP and ask to receiving it! — if you know what motivates them.

Yet not one financial services company in 200 knows how to use of this incredible marketing machine.

But a few of us do. You'll get the most successful money-making ideas available today, and how to dominate the Internet in your market segment. In no time, you will be pumping your own deep wells of profits from this vast new reservoir.

Believe me, you have no idea of how powerfully the Internet rewards bright marketers. Old ideas are being refined and new ideas tested. Some strategies may be unorthodox but they are outselling by far what almost everyone else is doing.

For example....

And, as we direct response marketers love to say, more, much more.

No matter how effective it is now, your current ad or control package will lose its punch sooner or later.

Look, direct marketing is the most exciting, fascinating and rewarding business on earth. But it can give you ulcers or drive you to drink.

Why?

Because there will come a day -- maybe tomorrow afternoon or maybe two years from now -- the wealth-creating control copy, the star of your business, will suddenly lose its luster. Its stream of income fading to a mere trickle.

It may be worn out, or so far gone that it can never be re-polished again to produce the income you want. If that’s the case, your income stream dries up and you start losing toys, one by one.

Your guess why or when this will happen is as good as mine. It could be caused by market fatigue from over-exposure, or maybe just a sudden change in the public’s taste or desires.

No matter what causes it, all of a sudden, your copy stops producing results. And when that happens, your cash flow dries up, and everyone in your company starts worrying and anxiety runs high.

That is, UNLESS you have a new star salesperson-in-print — hot new sales letter — ready to jump in and take up the slack.

That's why smarter marketers like you test regularly and often to find that hot new sales letter. Sometimes all you need to do is test another marketing tactic or test a new market segment. Do you know the key tactics to use that will take your business past the seven-figure target?

Isn't that what you’re really looking for? Another salesperson-in-print up and making money for you BEFORE the old one wears out?

That's what I'm offering you.

Let me know, and I’ll be happy to give you a free half-hour consultation. All you need to do is…

Simply provide your contact info below....

Yours for more sales,

John Gilger

P.S. Do you know the 7 tactics that will grow your business past the seven-figure target both online and off? Remind me to share them with you.


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