Persuasion engineering

Marketing to engineers… why is it so tough… why don’t they respond to marketing efforts like other people do?

For many people, industrial marketing is a difficult chore. It’s detailed work, and highly technical. To write the copy, you need someone with the technical know-how of an engineer and the communications skills of a copywriter.

That’s my specialty.

As a freelance industrial and high-tech marketer and copywriter who also spent 25 years as a nuclear engineer, I know how to write clear, technically sound, hard selling copy. And, I write it in the language of the reader – whether your prospect is a left-brained engineering-type that loves to analyze everything or one of the right-brained crowd that gets excited about something other than numbers like the rest of us.

I’m John Gilger, your business-to-business, direct-response marketing expert ready to help you identify and overcome the obstacles blocking your path to success. I also plan, conceptualize, and write direct mail, email, landing pages, white papers, case studies, and high-value content for your web site.

When you need to generate leads, persuade busy professionals or shorten your sales cycle, I am ready to join your team.

If you need to persuade an engineer, systems analyst, programmer or other stone cold skeptic, contact me for a quote.

Writing business-to-business and direct response copy isn’t something I do as a hobby to pass the time. It is my passion. I put all my skill, talent, and know-how into every piece of business-to-business and direct response copy I write. And, after writing hundreds of ads, articles, brochures, case studies, procedures, white papers, and sales letters for people like you, I’ve learned how to sell to engineers, IT professionals, corporate executives, entrepreneurs, managers, purchasing agents, technicians, and direct response buyers.

If you have a specific marketing challenge or B2B copywriting project in mind, contact me for a quote, and I’ll show you how I can help by doing much more than writing copy… such as offering concrete, actionable suggestions on how to improve your marketing materials, campaigns, and lead generating efforts.

There’s no obligation, just a few minutes to chat about your business and what level of sales you would like it to generate.

From there, we can both decide if it is in our best interest to move forward.

I look forward to talking with you…

Expert writer of business marketing copy that sells.