Only one in ten professional marketers describes their lead-generation efforts as highly efficient and effective.

For ambitious business owners like you, that is simply not good enough.

Perhaps you have worked hard to create a great marketing campaign to sell your technology…

And those skeptical, hard-headed, analytical types (engineers, accountants, or lawyers, etc.) ignore all of your efforts to persuade them.

They demand facts, figures, and specifications. But these difficult prospects can be converted into valuable clients if you communicate using their preferred style.

When you need a sales message that communicates with that special combination of clear logic and subtle persuasion that stands up to critical analysis, John Gilger is your best choice for copy that sells to a technical market because he understands their needs and desires.


John has over twenty years of engineering experience as a leader, manager, and trainer in the U.S. Navy’s nuclear submarine force; followed that up with over ten years in sales and technical writing.

He understands of the psychology of individuals whose brilliance often overshadows their social graces.

For example, John recently created an online sales letter that pulled over $110,000 in 24 hours from a tiny list of skeptical lawyers.

“You are a copywriter I really admire. You have done a great job of carving out an underserved niche that you are uniquely qualified to dominate.”

— Bob Bly, Online/Direct Response/B-to-B Copywriter and Author

“John is a bright, articulate, out-of-the box thinker who writes some of the best damn Direct Response copy I’ve ever seen and had the pleasure of testing! We’ve used him for client copy work on a couple of occasions and each experience was better than the one before!”

– Peter Feinstein, CEO Higher Power Marketing

I Understand Your Caution When Using A New Writer For The First Time

As a business person who uses freelancers for those projects I don’t have the expertise or time to do myself, I have been burned a few times by individuals who promised me the moon and the stars… then delivered a handful of mud.

That is why my business is committed to these fundamental values:

Solid Writing

Clear, accurate communication that makes an impact – that’s the main goal. You can depend on my writing experience to deliver your message accurately, effectively, and persuasively to your target audience.


Of course, you might prefer something wild and wacky. If your project calls for the unconventional, I’ll deliver that, too. I understand how people think and make decisions, and how to write to them in a way that addresses their wants and needs.


You get quality work at a price far lower than a large ad agency. I don’t do everything they do, but you will get just what you need – copy that motivates your readers to take action.

My Best Stuff

It’s a promise. Good copywriting doesn’t just happen. It takes research and thought. It requires understanding the reader and what is important to him or her; being able to persuasively answer that big question, “What’s In It For Me?”

Everything I write for you is with the intention of bringing in much, much, more revenue than the fees you pay me because I understand this key concept — my business only grows and prospers when I help your business grow and prosper — I want you to succeed in your business.

Here’s How I Solve Your Problems

My experience is a mix of engineering, technical writing, sales, and copywriting.

I thrive on the challenge of explaining complex technology or businesses in terms the average reader can grasp easily.

My passion is direct response marketing copy. I am a copywriter with face-to-face sales experience and an understanding of complex technology.

While white papers and web copy are a natural outgrowth of my technical writing expertise, video sales letters, webinar scripts, email marketing projects bring out all the creativity my “inner persuader” can muster up.

As one client says, “You breathe life into words better than anyone I know. Reading your letters is effortless and they inspire me to move forward, and feel good about purchasing the product or service you are describing.”

Instead of just reading this, why don’t you send an email to me and let’s set up a time to talk about your project.