John Gilger

Marketing Consultant | Coach | Copywriter

Is Your Business Wearing a Burka in the Market?

By – Posted in: Marketing
 The inside reality of your business may be stunningly beautiful… or at least awesomely competent in your chosen field. That is the case for a large majority of the businesses I am familiar with. The owner has a clear vision of what the company provides to clients; the team gives the V.I.P. treatment to all [...]

Be Unique and Boost Your Business

By – Posted in: Marketing
 If took the time and expended the effort to create a good unique selling proposition (USP), you might be wondering, “Ok, now what will do with it?” Well, why not use it to increase your business? After all, that’s why you made it.   If I were to sit down and talk with you about [...]

Seven Characteristics of an Effective USP

By – Posted in: Marketing
More on overcoming mediocre marketing. Several readers contacted me after the last post on the fundamental need for a Unique Selling Proposition asking for more specifics. Here are a few things you and I would look at if I was at your office consulting with you about overcoming your mediocre marketing: Your Passion What drove [...]

Your Days Of Mediocre Marketing Are Over

By – Posted in: Marketing
  “Gentlemen, this is a football.”   That is how Vince Lombardi always started the first day of training camp. Whether the player was last year’s MVP, the most experienced veteran, or the newest rookie recruit, they always started at the same place… with the fundamentals. Coach Lombardi knew that while razzle dazzle thrilled the [...]

Is This Your Year to Change?

By – Posted in: Goals, Success Ideas
Every year at this time people go through the same farce. They vow that this is going to be the year they change; the year they finally lose weight, the year they stop smoking, the year they finally launch their business and tell their old boss good bye. Then they fall back into their old [...]

My Christmas Gift to You

By – Posted in: Goals, Marketing
I just published a short book on Amazon Kindle called, “Getting Rich: A Four Step Action Plan”. You can download it here FREE until Christmas. Reviews are appreciated. “Getting Rich: A Four Step Action Plan” is a concise summary of one of the most influential self-help books of the 20th century, “The Science of Getting [...]

Be of Good Cheer

By – Posted in: Success Ideas
The use you make of the next ten days will, to a large extent, determine your attitude which will drive your progress along the road to success during the coming year. Let me share with you three simple, yet powerful things you can do over the next few days that will help make the coming [...]