Now that you’ve experimented with the concept of six degrees of separation, you probably have a half dozen new referrals to talk to. What are you going to say to them?
It is strange, but while nearly all sales businesses talk about the value of referrals and teach their sales force to ask for them, they generally neglect teaching how to contact a referral. And yet it is, without a doubt, one of the most powerful ways to grow your personal book of business.
This is one way to do it. Continue reading