“You are a copywriter I really admire. You have done a great job of carving out an under served niche that you are uniquely qualified to dominate.”
Bob Bly, Online/Direct Response/B-to-B Copywriter and Author
“John Gilger has done several copywriting projects for me including some long sales letters. I've used a number of big-name direct-response writers over the years including Gary Halbert, Dan Kennedy, and Jay Abraham, and I consider John to be in their league. He's easy to work with, very creative, reasonably priced and gets the job done on time. I highly recommend him.”
Rick Neiswonger, Asset Protection Group, Inc.
“These auto responder e-mails are great! Nice work. I really like the direction you went with them. Thanks so much for working hard to get these right.”
Janaya Rampton, Prosper Media, Inc.
“I'm laughing out loud. You're nailing it! This is EXACTLY what I wanted! Keep up the great work!”
Peter Winters, Better Life Marketing, Inc.
Several people have asked exactly what is it that I do when I write a copywriting project. In simple, basic terms, this is what I do:
We discuss your project in detail. I listen to your input and get clear on your vision of the final project. I may also ask to speak with one or two of your sales people; those who deal with your target audience on a daily basis.
We discuss project details on in a telephone meeting. We agree on time lines and deadlines. You provide the project's background materials. These can be:
Don't be afraid of overloading me. It is impossible for you to give me too much information. Copywriting is easy when there are a lot of facts available, but I have a real tough time writing fiction.
I study your materials carefully to gain an understanding of your product's features and the benefits they confer.
I study your target market. Who is the typical reader? What keeps her awake at night? What is her deepest desire?
I study your offer. How can I make it irresistible?
When I have the first draft ready send it to you as a WORD document for your review. I may include design suggestions as notes and annotated rough sketches. (However, please remember that I am not a professional graphic designer.)
Most of the time my clients are happy with the copy as delivered. However, if you you need revisions to the draft, I complete these promptly and at no additional charge. I do ask that revisions are requested within 30 days and do not change the scope of the project.
Although you are responsible for the final checking of all copy, design, and production elements, I do appreciate it when the client e-mails a PDF or faxes a copy of the final layout. It gives me a chance to take one last look at it to ensure that it is just right and delivers the sales message we are working to deliver. Often non-sales oriented members of the development team change copy with unintentionally adverse consequences.
I also like to post a copy of your project in the samples section of my website — with your permission, of course.
Click here. A form will open so you can share the details of that project that you need help with. I'll get right back to you pronto.For other questions, send an e-mail to me.