How Would You Like To Know The Secrets Of Selling Your House For The Absolute Highest Price The Market Will Pay?

When it’s time to sell your home, you want your money out of your home. As much as possible and as quickly as possible!

Balancing finances and emotions is the first, and most important, step in the process to get you the highest price!

It’s easier said than done.

With all you have invested, you want to make sure you get the most you possibly can financially, but your emotions are involved in the process too!

Selling your house is unlike any other financial transaction you enter into – isn’t it? It is very different from selling a car, or a stereo, or a set of encyclopedias.

Very different.

Your house isn’t just a thing. It’s not just a house or a piece of property. No, your house is...

Your Home!

The place where you have memories of watching your kids play. The place you scrimped and saved your hard-earned money to give it your own personality and make it “just so”. Where you’ve dreamed and planned over the kitchen table. It’s where you’ve lived your life. Leaving a place that emotionally charged will never be just selling a “thing”.

For many of you, selling your home entails a mixture of sadness, fear, relief, and excitement.

You probably have all kinds of mixed emotions:

You have very personal, very deep feelings about the value of your home.

You know what other houses are selling for in your area and why your home is different or better.

You know how much time, effort, and money you have put into the care and upkeep, decorating, and improving your property.

It is only natural that you want prospective buyers to agree with you!

Whether you decide to sell your home yourself or hire a real estate professional to do the job for you, there is no room for guesswork today. The “old fashioned” ways used to sell homes 20 or 30 years ago can stall out…or worse…rob you of profits that should be yours!

Getting the highest price for your home today involves a thorough knowledge of the market, so you can negotiate carefully in your favor. The “right” knowledge is absolutely essential!

Paul and Linda couldn’t believe it was happening to them. How did everything get so messed up?

As Paul hung up the phone, he turned to Linda and said, “They’re going to hire Jack Altan. Can you believe that?

“If we could have sold this stupid house, we…” Linda interrupted herself as she got up to go into the family room. She saw their kids, Sarah and Joe, coming up from the basement (the one they had spent $9,500 to finish last year that no one seemed to want to pay for now!); she didn’t want them to see her cry.

IT SEEMED LIKE ONLY YESTERDAY THAT THEY HAD ALL BEEN SO HAPPY...

Paul’s friend, Jim, had just been promoted to President of the engineering firm he worked for and he wanted to bring Paul over as his Executive Vice President.

The job included a huge increase in pay and benefits. It also meant a move to the city where the firm was located. It was an easy decision and Paul and Linda didn’t take long to decide they had to accept the offer.

AND THEY WERE SO EXCITED!

The only obstacle was selling the house. Jim was willing to have the company pay for the move, but they would have to handle selling their house. And, he needed Paul to be moved and settled in within three months.

The day after talking with Jim, Paul and Linda called JoAnne, a real estate agent they knew from the PTA at their children’s school. They asked her to come out and see their home and told her the price they needed to get for their house. They also asked JoAnne to list the home immediately!

JoAnne told Paul and Linda that she expected no trouble selling quickly because Linda had decorated it so nicely and it was in move-in condition! Plus, the house had a finished basement; it was only two blocks from the grade school, and so on. Exactly what most buyers were looking for!

When Paul asked about the slow economy, JoAnne simply responded, “That’s true with other properties, but your house looks so nice, I’m not really concerned. I think it will sell quickly!” She planted a “For Sale” sign in the front yard, put a couple of ads in the paper, and began the process of showing the house.

At first, Linda didn’t mind the extra work of keeping the house super-clean, or constantly remind the kids to “pick up after yourselves, we have a showing in an hour!” But soon the weeks turned into a month…and then two months…and then… “When is something going to happen?” Linda asked angrily one day as picked up the toys to get ready for yet another “showing”.

Whenever Paul and Linda talked to JoAnne about their concerns, they got a knowing smile and comments like, “Well the market’s kind of soft right now. You know, with summer and everything”. (Didn’t she tell us that summer was a good time to sell when we listed our house with her?)

“We’ve had quite a few showings and the feedback is positive. We should be getting an offer soon!” (If the feedback is positive, where are the offers?)

“Interest rates moved up a little last week, so maybe people are holding back on making offers”. (They went up about 1/8 of a percent. Give me a break!)

Paul was definitely NOT pleased with JoAnne’s excuses. Linda was just as unhappy, but they were afraid to start all over with another agent...time was running out!

As luck would have it, Jack Altan turned the job down, but now, Paul had to make the move without his family. Hopefully, the home would sell sometime – and Paul and Linda could not pass up this second opportunity. Linda and the kids would stay behind until the home sold.

***************

What happened to Paul and Linda is not an unusual occurrence. As a matter of fact, it happens all the time.

It’s just like the engine in a car – tweaking a screw in the fuel injection system can either make the car run smoothly or cause it to sputter and stall. The same idea applies to selling your home.

Here are some of the truly costly mistakes many sellers make that can add up to thousands of dollars being lost unknowingly when you sell your home...or cause it not to sell at all.

When it comes to selling your home, you should have freedom of choice and the full facts to decide what you want to do.

You should be the one who decides what is in your best interest:

If you interview or hire someone to get your home sold, you should insist that you get the right information to make sure you’re making complete, informed decisions. The same applies if you decide to sell your house yourself.

Gone are the easy money days of yesteryear when anybody could buy and sell a house by just listing it on the market.

You remember…the good ol’ days when you:

Remember back then? Well…those days are gone forever.

Selling a home today involves greater focus, more financial precision and marketing smarts because buyers are much more discriminating about what they buy.

THIS IS TRUE WHETHER YOU ARE SELLING YOUR HOME YOURSELF OR HIRING SOMEONE ELSE TO DO IT.

I won’t go into all the reasons for this change (we’d be here all day), but I can summarize by simply saying:

GETTING THE HIGHEST PRICE FOR YOUR HOME TODAY
INVOLVES A SYSTEMATIC APPROACH!

Today’s buyers really think about specific things before they buy. When people are as nervous as they are about the economy, every buyer counts, and there is a systematic, eight-step system that gets results!

Frankly, many real estate agents do not use a systematic approach to selling home at all.

They are still making advertising and marketing decisions for your home based on the market mentality of thirty years ago. They assume that people will still sign a contract to buy your home because they’ve used the same marketing strategies that worked back then.

This simply isn’t so.

Buyers think differently today, requiring a systematic approach to marketing, merchandising, and selling your home.

This is a huge problem for many “old school” real estate companies.

They don’t realize that pricing, marketing, and selling your home today involves more than just putting a “For Sale” sign in the front yard. It takes more than holding open houses and running boring ads in Homebuyer magazines with “cute captions” that look just like a million other ads in the same places.

The eight-step system is what’s needed today to get your some sold for the highest price…on time...without hype or hassle!

There are eight financial and marketing steps in the home selling process that you should thoroughly understand…whether you decide to sell your home yourself or hire a real estate professional to do it for you.

Follow along as I share the highlights of the eight-step system in this Report. Then, if you are interested in learning more, I’ll show you how to skillfully apply the steps in Part II of the Report...to get your home sold on time...for the highest price the market will pay.

GETTING TOP DOLLAR FOR YOUR HOME INVOLVES THESE CRITICAL STEPS:

By systematically executing these steps, you will get better results.

It’s just like baking a cake – how it tastes depends a whole lot on who’s mixing the ingredients, in what sequence, and in what proportions…and on their overall skill as a baker.

The same applies when you decide to sell yourself, or hire a real estate company to handle it for you. You should expect detailed information...not mere opinions, pretty pictures, and sweet promises.

Furthermore, you should definitely expect to get straight answers, not “sales talk” or hype that cajoles you into going with the company or agent says they’re the biggest, or the best, or whatever, to get your business.

NONSENSE!

Facts...Facts...Facts.

Your home is one of your biggest financial and emotional investments, and you should not leave any element to guesswork or chance.

Forget about “trust me”. Go with the “Missouri approach” to business...

SHOW ME!

DO NOT ACCEPT TRITE, LITTLE RESPONSES LIKE:

“We provide the highest levels of quality, trust, integrity, and service”. (Like you see in so many brochures and flyers.)

Or, “It only takes one buyer!” Or, “There’s a buyer for every home; be patient!” (Lame excuses when your home isn’t selling.)

Sure...those things sound friendly and nice, and you may even get lucky using such outdated thinking and methods, but you’re not trying to depend on luck here, are you?

How about relying on skill and precision...instead of just promises? Skill that comes from an understanding of today’s real estate climate. Skill that is used precisely to your advantage.

Listen to the differences in this story:

Realtor Dan gave Charlie and Donna a big hug as they left the closing room at the title company.

The couple were as excited as two kids getting a favorite toy for their birthday. This was the moment they had been waiting for! The day when they would be able to move into a brand new home in a beautiful area just minutes from where they both worked! It was in a part of town that had the best schools in the region. It had all the shopping and convenience that they wanted. Their new neighborhood had the best reputation for community involvement and activities.

Donna and Charlie couldn’t have been happier. And, the best part was that they made the decision to move and sold their old home, all in the course of one month! Even they were shocked at how fast the house sold. Especially considering how many homes were listed for sale in their area, and how long many of them had been sitting. Just sitting...waiting for buyers.

Originally, Charlie and Donna were worried that their home, too, would be sitting around for a long time. But they figured that there was no harm in making an offer on their “dream home” if the seller would accept a contingency on selling their house. He did and they signed a contract to buy their dream home!

Before choosing a real estate professional to sell their house, Donna and Charlie decided to interview several real estate agents. (They toyed with the idea of selling it themselves, but decided to talk to some real estate agents first. Just to see “what they had to say”.)

Well the first four agents that came over basically sounded like a broken record. They all said the same things. The same old things like...

And on, and on, and on...Charlie and Donna were less than impressed!

Finally, a strange thing happened. It happened when the last agent, Dan, came to visit them.

When Dan came over, he told them that he was going to show them an eight-step sequence to sell their home quickly; at the best price the market would pay. And, he told them he could help them do these eight steps if they chose to sell the house themselves.

Donna and Charlie almost fell out of their chairs – a real estate agent teaching them how to sell their home themselves!

Anyway, after Dan explained the eight-step system to them, Donna and Charlie decided he should go ahead and sell the house for them. They didn’t really want to do it themselves. With both of them working, it would be too much of an undertaking.

Dan was the first agent Donna and Charlie talked to who gave them sensible facts about how they could get their home sold…on their own or with a professional. What a difference from the big “Rah, Rah” sales pitch about how great the agent and her company were!

So, Charlie and Donna listed their home with Dan and within three weeks, they were the happy recipients of a signed and accepted contract on their home. Of course, several of their neighbors wanted to know what they did to sell their home so fast. DONNA AND CHARLIE SMILED – SAYING DAN SHOWED THEM LITTLE KNOWN TIPS AND
SECRETS about selling their home...things none of the other agents talked about at all!

STEP-BY-STEP, DAN POINTED OUT:

Yes, after learning all these home-selling secrets, and after putting them to use, Donna and Charlie are happily carrying boxes into their brand new home!

***************

Charlie and Donna learned that there are specific techniques that can be used to sell a home for the highest price...on time. Fewer than one in a hundred real estate agents apply the techniques Dan taught them, something I’ll prove to you in Part II of this Real Estate Report. You’ll learn specific information about how to sell your home that isn’t shared by the average real estate agent.

So, whether you decide to sell your home yourself, hire a real estate professional to do it, or just try to understand why your home didn’t sell before, I guarantee that the information provided in Part II of this Report is vastly different from the usual stuff you hear from most real estate companies...and, you’ll be very glad to learn it.

FACTS... FACTS... FACTS...NOT SALES TALK

You see, most real estate companies are still stuck on traditional advertising and selling of real estate that worked for them twenty or thirty years ago. You can see it by picking up a copy of any local Homebuyer magazine. Every single ad looks the same, with the same slogans and promises. There’s nothing there that motivates a buyer, which literally tempts and compels them to pick up the phone and call. That’s the difference between what most real estate agents offer and what I teach...and apply.

Today that difference is extremely important in getting your home sold on time for the highest price. I can prove that you...beyond any doubt...whether you decide to sell your home yourself or hire a real estate professional to handle it for you.

THE OLD WAYS OF SELLING HOMES JUST DON’T WORK TODAY

And, what used to work is irrelevant to you.

You don’t need sales talk…or a “Why We’re So Great” story. What you need is, “What Will work, NOW!” Precise ways of using today’s conditions to get your house sold...at the highest price the market will pay.

Now, obviously, I want to be able to spend a few minutes with you to explain how to systematically apply the eight steps we’ve been discussing to get your house sold...on time...for the highest price you can get.

But here’s something that may surprise you...

I will show you how to use these eight steps for yourself! Yes, you read that right.

I will personally show you how to apply these eight steps for yourself! When I’m done, you will have a choice that is entirely yours. If you like what you see, you can take the information and use it to sell your house without me, or you can use it with me, or any other agent getting paid a commission.

Why would I offer to do this?

Because I know what I’m doing.

As is the case in many instances, you may want me to complete the eight steps for you. However, THAT WILL BE YOUR OWN DECISION.

What I promise you is this: I will show you a plan that will make more sense to you than anything you’ll see from anyone else about how to get your home sold for the highest price.

SO, WHAT’S NEXT???

All I need is a few minutes of your time to see your home, and then I will personally teach you exactly how to apply these home selling secrets so they can work for you.

Unfortunately, the last thing nosy real estate companies want you to think about is selling your home yourself. The truth is, sometimes it is very appropriate to do so!

Well...I hope that gets you thinking.

Whether any, or all, of this makes sense, you will probably have some questions. Maybe lots of them. That’s good! If I have stimulated you to think about this, I have done my job.

Now, it’s time to do yours! Pleas give me a call at (XXX) XXX-XXXX while this is still fresh on your mind, and you’re feeling excited about the possibilities. Even if you are skeptical (which is only natural), a phone call can’t hurt. The worst you will do is spend a few minutes learning. Is there anything wrong with that?

Take care, and I look forward to hearing from you soon.

Sincerely yours,

Dan Garcia

P.S. Please note: I promise to teach you the entire eight-step system, and let you decide what’s truly in your own best interest regarding the sale of your home. If you decide to sell your home yourself, learning these eight home selling steps is critical to getting the highest price in the quickest time possible.