I’m a little different than most other writers. I got started in sales when I was eight years old, but I’ve done a lot of other things in my life that give me insights into the desires and worries of the common man or woman. [link to bio]
Here are ten reasons why you may feel we should work together:
I’ve walked in your shoes. For more than seven years I earned my living selling life insurance and mutual funds as a Certified Financial Planner. I’ve also sold real estate, careers in the Navy, pots and pans, cars, and encyclopedias. Often, I was frustrated with the company’s promotional materials, so I learned how to write my own advertisements. Now, I do the same for you.
Easy to work with
We work as partners… which means you don’t suffer the frustrations of working with a prima donna who doesn’t understand your challenges and that means our projects get done without drama, conflict, and controversy.
Friendship first. Working with people you don’t like is a pain. Trying to persuade someone who doesn’t know, like, and trust you and your product or service is futile.
As human beings, we are wired for stories. We respond emotionally to them. A good story talks to the heart, taking the reader step-by-step down a path with one simple conclusion — your offer is their best choice.
I Speak Human
In my opinion, jargon is used as an attempt to hide ignorance and baffle the reader. It has no place in business communications. We will work together to create stories that are direct, logical, succinct — and that answer the reader’s questions.
A solid understanding of sales
However, I’d be the first to admit I can always learn more. Discovering new things and understanding new ideas is one of my passions.
I enjoy learning new things… That means your marketing messages won’t be ancient relics from way back when… unless that message still works.
Do you know which social media are best for selling and which aren’t? I do… that means we won’t waste your time and money chasing after silly fads.
On Target, On Time, and In Budget
Working together from the beginning to get a clear understanding of your business needs allows me to nail the copy in the first pass, nearly 100% of the time. That means you avoid endless rounds of rewrites, avoiding the headache of worrying about having quality copy before the deadline. Along with that, I am punctual and always meet deadlines so you worry less… which means no more ulcers and stressed out weekends wondering if your project will be delivered on time. It will be… Always!
Lastly, my highest core value is integrity… and I expect the same from you. If this is an issue, we may not be right for each other.